Quick tool · for sales teams

LeadMath

Turn a revenue target into the number of leads you need.

Enter your target and your conversion rates. See how many leads, conversations and quotes it takes, and which stage is worth fixing first.

Set a target

Revenue for the month and your average order value.

Enter your rates

Lead to conversation, conversation to quote, quote to sale.

Find the weak stage

See which 5-point improvement saves the most leads.

LeadMath

Turn a revenue target into the number of leads you need.

The conversion rates are examples. Count your last 30 days of leads, conversations, quotes and sales to get your own.

About LeadMath

Who it is for, and common questions.

Who it is for. Anyone who sells through enquiries, calls and quotes rather than a shopping cart.

How do I find my conversion rates?

Count last month: leads who came in, how many you spoke to, how many got a quote and how many paid. Divide each by the one before it.

Why does it round up?

You cannot make half a sale, so every stage rounds up to a whole number.

What if my sales take months?

Use a longer period for the target and the number of working days to match.

What does it cost?

It costs nothing to use. Everything runs in your browser and your entries stay on your device.