Quick tool · for online sellers

AdBreak

Find the ROAS your ads must beat to make money after returns.

A ROAS that looks fine on the ad dashboard can still lose money once GST, shipping and returns are counted. This finds the number you must beat.

Enter your product

Price, GST, what the product costs you and what the order costs in fees and shipping.

Add returns

Return rate and cost of a return.

Read the ROAS

Break-even, target and your current dashboard ROAS compared.

AdBreak

Find the ROAS your ads must beat to make money after returns.

ROAS here is order value including GST divided by ad spend, the way most dashboards show it. All numbers are yours to change.

About AdBreak

Who it is for, and common questions.

Who it is for. Sellers who run ads on Amazon, Flipkart, Meta or Google.

What is break-even ROAS?

The return on ad spend at which your ads cost exactly what the order earns you. Below it, each ad rupee loses money.

Why do returns matter?

A returned order earns nothing and costs you shipping and often stock. The calculator averages this across all orders placed.

Is a high ROAS always good?

Not if your margin is thin. A 4× ROAS on a product with a 20% margin can still lose money.

What does it cost?

It costs nothing to use. Everything runs in your browser and your entries stay on your device.